Off page and On page are a part of SEO. Off page SEO also helps to increase the ranking of the website.
Its effect you can see in the SERPs (Search Engine Results Pages). Knowledge of SEO (Search Engine Optimization) is very important to get top in search engine.
What is SEO? SEO is a technique in which you can rank your page in search engine. The definition of SEO also changed from time to time
Currently SEO is not limited to backlinks, content and keywords. Nowadays, even in this, new technical practice has started.
Simply put, the two main SEO techniques used are off-page and on-page. If you use both of these techniques, you will be able to rank in the post search engine.
What is Off Page SEO
Off-page SEO is a technique that focuses solely on increasing domain authority. For that you have to create a link for your site in other websites.
This technique is very useful for increasing domain authority. The biggest factor of this technique is the number of backlinks and its quality.
Understand with a few examples so you can understand how to create a banklinks. Here you can also understand about quality backlinks.
1 Write good content so that people like to read and share.
2 Share your contents on social media so that it will also generate other links.
3 Do guest blogging on sites related to your post. Guest posts are a good way to generate quality backlinks.
4 Create good infographics that are more likely to get backlinks.
5 You can ask for reviews by contacting the influencer related to the topics of the content. So that can improve blogging skills.
6 Focus on off page SEO techniques to increase traffic to the blog.
Off Page SEO Techniques
1 Social Media Engagement
In present time Social Media Engagement is a very useful platform. You have to create an account in popular social networking sites to deliver your content to the people.
If you want to make your business, website or blog popular, connect with people on multiple social media platforms.
Having a social media presence will help your business grow and also help you get more backlinks.
2 Create Blog for Website
Blogging is the best way to promote a website. You can write a blog for a website to attract readers. Get this blog indexed by search engines.
Then the search engine will crawl the site or blog. Keep updating the blog from time to time so that the ranking of the post can improve.
For this, you need to create unique content for your blog, such as infographics, top list, viral videos, etc.
You need to be clear and concise about your idea so that your message reaches the readers properly.
In order to promote your blog, you need to submit the blog to its subject related directories.
3 Write a Comment
Comment also play an important role in the off page SEO techniques. The comment backlinks is also an important part.
You can read the post on another website and write a comment about it in the comment section on the same post.
In the comments section, you can post a link to your website along with the comments so that others can see comment and click your website’s link.
A comment backlink can generate some traffic. The backlink found on other websites can be Dofollow or Nofollow.
Quality and quantity are two different matters in backlinks. Always create backlinks on authoritative sites as these backlinks are more powerful than other low quality backlinks.
This one backlink has a lot of value against 50 low quality backlinks. For backlinks, always focus on quality, not quantity.
4 Forum Submission
Always search for forums related to your website niche. Searching online is a bit difficult but such forums are very effective for a website.
Always join the Dofollow forum so you can easily get a Dofollow backlink. Such backlink can help increase the rank of your website.
You can join websites like Flickr, AddThis, CareerBuilder as these are all forum sites is high DA PA.
5 Social Bookmarkings
Social bookmarking sites are also best platform to promote your website. You have to submit a post or page on social bookmarking sites like Digg, Delicious, Reddit, Quora.
Search engines also prefer such sites as the content here is updated very frequently. Which leads to more organic traffic for your website.
6 Directory Submission
You can get quality backlinks in Directory submission. Select the effective directory and proper tags in it so that you can get long lasting results.
Many people who provide information about off page SEO have less faith in Directory submission.
But don’t pay attention to their words because even today this method helps to get higher rank.
7 Search Engine Submission
Submit your website to popular search engines such as Google, Yahoo, Bing, etc. This is very important to get the website in the SERPs.
The effects of submitting a website to Google, Yahoo, Bing can be seen in his webmaster tools.
8 Guest Post best in Off Page SEO
Guest Post is the best technique in Off Page SEO. You can get more dofollow backlinks in guest posts.
You can also get a lot of traffic for the website through Guest Post. But for that you have to use sites with High DA PA and good traffic.
The article should be unique and understandable as many readers come to your sites through Guest Post.
You have to Guest Post in your niche related sites as this is a unique process. Guest Post links back to your site so it’s better to have a related niche.
9 Local Listings
You have to choose local directories according to the niche of the site and you have to list your website in the local directories.
Here you do not have to face global competition but compete locally. This will make it easier for search engines to fetch your website or content.
This will make it easier to reach the targeted audience. You can submit website in Google Local, Maps, Yahoo Local and Yellow Pages.
10 Questions & Answers in Off Page SEO
You can get good traffic by joining Questions & Answers website. You can answer in websites like Quora, Reddit and Yahoo Answers.
In all these websites you can post the link of your website so that users can visit your website.
11 WEB 2.0 Submission
Web 2.0 is considered a good technology in off page SEO. You have to create an account in the high authority website and the name you add to it will become a subdomain.
Medium.com, Tumblr, Blogger, WordPress is a high authority website. Another advantage of creating an account on this website is that you get powerful backlinks from here.
12 Article Submission
If you are writing an article for your website or blog, you need to submit it to a high PR article directory. Content must be of high quality and must be posted in the appropriate category.
Doing so will start to come traffic to your website and increase the chances of getting backlinks from other people. HubPages, Ezine, Go Articles, Now Public, Bright Hub and The Free Library are high PR and popular article directory sites.
13 Image Sharing in off page SEO
If you have used image in your article, you should share it in the photo sharing website. Flickr, Instagram, Picasa, Photo Bucket and Imgur are High PR photo sharing sites.
The image should have proper URL and title tag with proper optimization before posting. People will see and like this image and can also comment and follow.
14 Video Submission or Marketing
You’ve shared a photo in image sharing sites. Similarly, in video sharing, you have to share the video you created.
Proper titles and descriptions have to be given here. You can submit videos on high authority sites like YouTube, Vimeo , Metacafe and vine.co
15 E-commerce Websites
If you are running e-commerce websites then the best strategy for his is advertising. You can submit your website or products links in Google Product Search, Yahoo Online Shopping and MSN Online Shopping etc.
This allows your products to be viewed by many people at once who you are selling on your website. Which will also drive traffic to your website and also the sale of products.
16 Review in off page SEO
You can write reviews for other blogs or websites and in turn ask them to write reviews for your blog.
Doing so will result in an exchange of links to a website or blog called a backlink. This will also have a good effect on the traffic of the website.
I hope you understand what is off page SEO and SEO Techniques. If there is any information left or doubt, you can comment. Knowledge of SEO is a must if you are serious about your blogging career.
You can contact me and tell me about other SEO topics so that I can try to give you the best. If you likes this post, you can share this post on Facebook, Twitter, etc.