On-page SEO is part of SEO (Search Engine Optimization). Whose job is to rank the website in search engine. The website requires both Off-Page SEO and On-Page SEO.
When you enter the keyword of your topic in search engine, many related websites are shown. This list now also show videos related to keywords.
All of these websites only appear in search engine when they have a proper On-Page and Off-Page SEO. You will have the knowledge of how to do SEO.
There are millions of websites and blogs on the Internet and thousands of blogs and websites are added every day.
It’s very difficult to get your website ranked in the list of these millions of websites. If you don’t rank in the top 100 pages of search engine, there is a problem of traffic.
Quality content appears in the SERP (search engine results pages) and also receives traffic.
If a website is to be ranked in search engines, it’s necessary to do on-page SEO and Off-Page SEO.
The On-Page rules have changed a lot over the last few years. Because Google always wants to give good results to its viewers.
Previously, if we searched for a keyword in Google, we could not find the exact match. At that time, the website seen in the SERP was different from many keyword or topics.
Gradually Google introduced new algorithms and become smarter. The on-page strategy needs to be improved to keep the website ranked in these algorithms.
Anyone who has knowledge of SEO will be able to understand these things. While beginners have to understand SEO first.
What is On-Page SEO
On-Page SEO is all about the things you can do inside a website so website can rank on search engine. On-Page SEO is also known as on-site SEO.
This means setting the page of the website in such a way that it can rank in search engine and get traffic.
Appropriate title, related image, linking, HTML code comes in on-page SEO which needs to be optimized.
The quality of the content, its structure, performance and link building also has to be taken into consideration here.
The more interaction and engagement there is on the website, the more the user will interact.
The more users you have on your site, the better the user experience will be. All of this will happen when on-page SEO is properly.
If we implement on-page in a systematic way, we will see a boost of traffic in the website or blog. This requires the use of on-page techniques.
8 On-Page SEO Techniques
On page contains all the techniques that you can use to rank your website in SERP. Here are the techniques you need to use in your website.
URL or Slug
Image Alt Text
Site Speed and Themes
Internal and External Links
1 Title Tags
When you name a web page it’s called a title. The title should be unique and contain information about the web page.
The title should contain keyword related to the topic of the web page the length of the title should be 50 to 60 characters.
Words that appear in large sizes and lines in the SERP are titles. The title appears in blue shades in Google search engine.
2 Header Tags
The header tag should be used based on the topic and information in the content. The header tags range from H1 to H6.
The H1 tag is used for content title. The H2 to H6 tag is used as a subheading to illustrate the point contained in the content.
Large content should use H1 to H6 and small article should use H1 to H3 tag. Keep in mind that keywords in the H2 to H6 tag should not be overused.
3 URL in On-Page SEO
URL structure plays an important role in on-page SEO. The URL contains address of the website and a combination of words.
URL must have the correct keyword and not be too long. In the eyes of SEO, long URL has a negative effect.
The URL should be relevant, such as when writing content on types of SEO, the URL should contain the word types of SEO.
4 Image Alt Text
Using the image in the article makes it look more attractive and all images in the article should have alt text.
Alt text provides more information to search engines about an image, however, it’s used to describe images for web visitors who can’t see them.
Alternative text should be related to the topic of the article. Alt text for images should not exceed 100 characters in length.
There should also be image optimization as its size in the page also matters. Heavy image affect the loading speed of the page.
If the image quality, size and format are incorrect, the page will be negatively affected. This is something to keep in mind in on-page SEO.
There are many benefits of image optimization such as ranking opportunities, better user experience, and fast page loading.
5 Meta Descriptions
The Meta description summarizes the content of the page so that the web user can read page.
Meta description appears below the title and URL in the SERP. The meta description is different for each post or page.
It be can written up to 50 to 160 characters and should also contain content related keywords.
6 Site Speed and Themes
Website speed is an important factor in on-page SEO. Slow loading page leads to higher bounce rates.
Users always want the site to open in 2-6 seconds and if this does not happen then the user moves to another website.
The theme for the website should be Responsive, Lightweight and Attractive. Theme should be loading fast which enhances the user experience.
Responsive theme that fits the shape of mobile, PC and tablet. Mobile used more nowadays so use Mobile Responsive theme.
7 Internal and External Links
The links you see on certain words within the post are called internal links. Internal links benefit your visitors as they can easily navigate within the website.
This also helps search engines a lot in understanding the web site and indexing the page. Doing so also helps in achieving higher rank.
Your website should link the page back to its category or sub-category page so that crawlers can easily read and index.
External links second name is outbound links. The most important part of on-page SEO techniques is the outbound link.
Links created by comments, guest posts, profiles on other websites are known as external links for search engine crawlers.
Creating an external link on a website with high DA PA helps to rank your website high. Your website should link to the relevant website and Wikipedia websites.
Keywords are the most important element. People have to be careful about what topics they are looking for and what the keyword volume of that topic is.
To make this more effective, thorough research and systematic placement in content has to be done.
Use keywords 2-3 times in 200-300 words so that the website not penalized by algorithms. There are many keyword research tools available on the internet that can help you.
If the website is new then use long tail keywords which will be very useful. You can use short keyword once the traffic is on the website.
Why On-page SEO is important
On-page SEO is important because it increases the value of the website, user experience and engagement with visitors.
Keywords are not only important in on-page optimization but there are other things to keep in mind.
SEO friendly and plagiarism free content, link building, user experience, conversation, and social media engagement come in on-page optimization.
If the content in the website is user friendly then visitors will come frequently and also share it.
Understand all the factors of on-page as this is the only way to rank in Google. Both on-page and off-page are important for a website.
Here I have tried to give you complete information of On-page SEO and techniques and i hope you have understood this information.
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