WhatsApp Business App is a free for android and iOS users. This application designed with small traders in mind.
Big merchants can do business by creating eCommerce websites, taking facility of payment gateways and keeping people.
But this is not possible for small businesses, to the WhatsApp Business app is developed by Facebook.
The world is now turning to digital marketing. Traders have become aware of how to operate a business through digital platform.
Managing and growing a business through WhatsApp business app is a trend in today’s world. There has been an increase in both competition and revenue in the business.
According to the data released by WhatsApp corporation, in July 2019, 50 million active users worldwide were connected to WhatsApp business account.
The global number of these users increased to 70 million in July 2020. 40% increase in users in just one short period of one year.
The main reason for the increase in WhatsApp business account is the WhatsApp free messaging application.
Almost all the smartphone users in the world have this app. So it’s easy to send a message to these users.
In this post I have given information about what this application is and how to grow the business by using it.
What is WhatsApp Business App
WhatsApp business app is an open source application and was launched in January 2018. This app developed by WhatsApp Corporation.
The app is available on Android and iOS platforms and its official website Whatsapp.com You can download this app from Android play store, iOS store and official website.
WhatsApp Business has an interface similar to WhatsApp app. But provides a professional platform to the traders.
So that personal and professional relationship can be distinguished from professional medium in a certain way.
WhatsApp and WhatsApp Business app can be used in the same Android device but can’t create an account with the same mobile number in both.
In WhatsApp Business, you should use the same number that you want to use for business here.
People like this app more because it’s in different languages. WhatsApp business is available in 60 different languages around the world.
In this app you can use special tool for automatic message or instant reply. The use of this tool will increase the chances of business growth.
The catalog can be added to the WhatsApp business account so that the customer can get complete information about the product or service.
Some information about the Business Catalog
What is Business Catalog
Catalogs are a very important feature. The catalog displays photos of the services and sales items offered by any business.
The name, description, price and attributes of the item or service can be displayed in the catalog.
The effectiveness of the WhatsApp business app has greatly increased since the addition of the catalog feature.
The catalog feature makes it easy for the customer to understand the products and services.
The catalog can be shared in two ways: 1 Short link and 2 Photo link
How to Increase Business with WhatsApp Business App
To grow a business in the WhatsApp business app, any merchant needs to understand five key characteristics. When these five characteristics are understand can business grow properly.
1 Profile in WhatsApp Business App
It’s very important to set up a business profile in the app while using the account. The profile DP should also be according to the business and you can also set business logo.
You should write in the description about the business or service you are serving. The description makes it easy for a person to understand your business or service.
There are categories of trades in the account which should determine which category your trade falls into.
You must provide an address in the account and define it with a map. You also have to give business time.
Time limit for business, email address, url of website, contact number, and blog etc. can be placed in profile.
2 Customer Labeling
Some customers are already engaged in the business, some are new customers and Some connected by specific type of request.
For all this a priority has to be set and that is in the WhatsApp business app. Through it traders give customers a distinct identity from labeling.
Traders can use the label available in the application. So that merchants can send the required message to customers based on labeling.
Not only that, traders can also create new labeling in the WhatsApp business. This facility can lead to growth in the business of the traders.
3 Statistical Data
Its statistical data are very important for the growth of any business. Only on the basis of these data can the trader make the right decision.
How many messages of your product or service information are sent to the customer and how many are left? All this information have stored in statistical data.
As a result, business feedback policy and business strategy can be determined based on any business data.
4 Quick Reply
In business, customers ask questions and expect a quick answer. But this does not happen if a lot of customers message together.
Quick Reply is a feature that helps traders respond quickly to questions asked by a customer. You can answer questions quickly using the Quick Reply shortcut.
Quick reply gives customers more satisfaction and simplifies the process of answering merchants questions.
5 Auto Reply
Sometimes customers message the traders before or after the time specified by the business.
All these messages are important for business but the freedom of traders is also important. So in such times you can use the auto reply feature.
The auto reply facility used to give the right type of reply so that the customer does not feel any resentment.
In auto reply you can write business time, contact time, other facility or this time unavailable message.
This post provides information about WhatsApp Business App. This app is very useful for business growth. If you liked this post, you can share it with your friends.